Unlike the traditional hardware companies that focus on shipping boxes, "Hardware 2.0" companies of today have disrupted our notions about the difference between hardware and software with one seamless user experience. This Hardware 2.0 disruption is so profound, tech giants are spending billions to make sure they don’t miss this seismic shift. So, what is the effect of hardware becoming less hard? Nothing less than a revolution in the user experience. Easing some of the more mundane, time-consuming aspects of making hardware is allowing a new breed of hardware to emerge. Headphones, cars, industrial equipment, eye glasses – all types of hardware are fast becoming purpose-built machines with software smarts.

The center welcomes Beats by Dr. Dre's Head of Portfolio Strategy and Product Development, Elisabeth Hartley T’05, back to Tuck. Elisabeth will speak about the challenges of tech ecosystems, both hardware and software, and how companies and developers need to work in multiple development environments across multiple platforms to accommodate different audiences and customer demands.

Free and open to the public; view details >

Elisabeth Hartley T’05
Head of Portfolio Strategy and Product Development
Beats by Dr. Dre
Elisabeth Hartley currently heads Portfolio Strategy and Product Development for Beats by Dr. Dre, having recently led the merger integration for Beats with Apple.  Prior to Beats, Liz was an Associate Partner with Booz & Company's Consumer, Media & Digital practice where she advised senior management to design and implement strategies for growth, business transformation and operational effectiveness, with an emphasis on digital.  Liz began her consulting career with American Express' Strategic Planning Group.  Liz holds a BS in Neuroscience from Stanford University and an MBA from Tuck School of Business.